Definition[ edit ] Evaluation is the structured interpretation and giving of meaning to predicted or actual impacts of proposals or results. It looks at original objectives, and at what is either predicted or what was accomplished and how it was accomplished.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Overall the marketing techniques used by Cadbury have worked out extremely well, for every technique used, Cadbury have come out successful, they have made millions in profit.
They continue to make lots of new products and gain more and more customers at the same time. Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it is most recognised in the U.
K this is more than likely due to the fact that Cadbury originates from the U.
K, so it advertised more. Another aspect of branding in which Cadbury has made strong uses of is the colour and text, they have packaged all their products in a darkish purple, this shade of purple is perceived to be luxurious, smooth and comforting, and when these colours are seen you instantaneously think of Cadbury which makes you think that their chocolate bars are luxurious, smooth and comforting, all the things a customer wants from a chocolate bar.
The only way Cadbury could improve when it comes to branding is making their slogan more well known other than that, they are a perfect example of how a business should brand itself. Cadbury have created some of the most iconic T.
Previously Cadbury had been quite weak when it came to advertisements, at one point they only produced one advert and that was supporting the television show Coronation Street, this cost Cadbury so much that they made little profit at the time, so they knew that things that had to change, the problems that Cadbury did have with the strategy were dealt with and now they are a huge success.
Cadbury have been smart, they have jumped on the social networking bandwagon, they have official accounts on all major social networking site e.
These are cheap and simple ways of reaching a humongous number people. Market penetration has been a very successful strategy used by Cadbury, it made the company memorable, cheap and enticed people to buy more of their products, therefore making Cadbury more money.
Market development, Cadbury have used this strategy in a creative way to reach a new audience. Another example of how Cadbury has used the market development strategy is their creation of ice creams, they sell a variety of ice creams, all chocolate based with varying additions e.
Chocolate chunks or a caramel sauce. This is a successful strategy used by Cadbury, they have generated a whole new market that they can reach and control easily. A downfall of Cadbury using this is that they do not fully divulge into it, they have not produced many ideas in which they can reach more possible customers.
The strategy of product development is an extremely strong strategy used by Cadbury frequently, they are always releasing new version of chocolate bars there is plain, dairy milk to the mad, Oreo version.
Having such a wide variety of products enables customers to purchase more and more products, they are curious, they feel that they need to know what each type tastes like, this means that they purchase a large number of products with little consideration for price.
This has proved to be an extremely effective strategy, it has generated millions in profit for Cadbury. Diversification has been an effective success. Cadbury combined with the company Philadelphia, in a creative manner, to create a chocolate spread, they have reached into the unknown, which is extremely risky, and it has been a triumph.
Although a bad thing about is that it is a niche product, and there are a lot of competitors when it comes to chocolate spreads e. They would rarely do this because of the dangerous risks associated with the strategy but this strategy turned out to be very effective it has created a friendship with another company, created profit and has brought thousands possibly millions of new customers.
Overall every single marketing strategy used by Cadbury has turned out to be a soaring success, resulting in huge profits and new customers.
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