Coca-Cola[ edit ] Coca-Cola advertising has historically focused on wholesomeness and nostalgia for childhood. Coca-Cola advertising is often characterized as "family-friendly" and often relies on "cute" characters e. Consumers were invited to "Drink Pepsi, Get Stuff" and collect Pepsi Points on billions of packages and cups; they could redeem the points for free Pepsi lifestyle merchandise. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success.
Both companies now sell juice, water, sports drinks and iced coffee. And in many of these categories, Pepsi is winning. But when it comes to regular old cola, Coke is still king.
In the last decade, Coke's market share has risen from Here's how it happened — Coke and pepsi why it matters. Thinking outside the can It's a tough time for soda sellers. People are turning away from sugary drinks and empty calories.
Both companies have diversified their product lineups, but the stakes in cola are higher for Coke. Coca-Cola is still a beverage company.
While it was branching out, Pepsi took its eye off its namesake product, said Caroline Levy, a research analyst who covers beverages for Macquarie Capital. And soda is cheaper to make than other beverages. PepsiCo CEO Indra Nooyi recently told investors that a new, nostalgia-focused Pepsi Generations marketing push, playing up successful ad campaigns of the past, will help boost sales.
Duane Stanford, executive editor of Beverage Digest, thinks Pepsi can win back customers by beefing up advertising for its core brands. But they're playing catchup. The campaign was aimed at a younger crowd: Diet Coke's new cans and flavors are Millennial-friendly Pepsi tried to appeal to young customers last year with a poorly received commercial featuring Kendall Jenner offering a soda to a police officer on a protest line.
After a backlash, the company apologized and pulled the ad. Besides being a waste of money, the botched commercial may have inspired Pepsi to play it safe with the new Generations campaign, said Laurent Grandet, a beverage analyst with Credit Suisse who previously worked for PepsiCo.
This year's Generations Super Bowl ad made reference to past star-studded commercials featuring Michael Jackson, Britney Spears and Cindy Crawford, who made a return appearance. Nostalgia isn't a bad way to remind loyal customers why they should keep drinking — or return to — Pepsi and Diet Pepsi.
But it might not be enough to persuade health-conscious customers to reach for a can.Pepsi outperformed Coke during the summer of the Summer Olympics—held in Coke's hometown—where Coke was a lead sponsor of the Games.
Due to its success, the program was expanded to include Mountain Dew and Pepsi's international markets worldwide. The official home of Pepsi®. Stay up to date with the latest products, promotions, news and more at metin2sell.com The Ultimate Coke or Pepsi?
2nd Edition It's back and it's better than ever with an "owner" page where you can stick a pic and then list 5 random things about yourself before you pass it around to your friends. The Ultimate Coke or Pepsi? 2nd Edition It's back and it's better than ever with an "owner" page where you can stick a pic and then list 5 random things about yourself before you pass it around to your friends.
Watch video · Coke and Pepsi have long been chief rivals. The American companies have jostled for consumer attention with pointed ads over the decade.
Apr 26, · The continued success of Pepsi's Frito-Lay snacks business and solid demand overseas is helping Pepsi. But Pepsi is fighting back against Coke in .